DIGITAL PHOTOGRAPHY NEWS

A great day for popular photography: Canon ships 100 millionth compact digital camera

United Kingdom and Republic of Ireland, 19 August 2008: Canon is pleased to announce that the company has shipped its 100 millionth digital compact camera. To mark this milestone in popular photography, a special colour variation model will be launched in the near future.

Beginning with the PowerShot 600 in 1996, Canon has delivered a total of 106 models Compact digital camera models (including regional models) as of August 5, 2008 around the world. During this time, the Canon name has become synonymous with revolutionary digital compact camera design.

Highlights have included:

• IXUS Digital (2000) – compact, stylish and easy to use, this model spearheaded the digital point-and-shoot revolution, leading in turn to massive market expansion.
  
  
• PowerShot A70 (2003) – the best-selling model worldwide during 2003, this A-Series camera was renowned for its superb operability and great value.
  
  
• Digital IXUS i (2003) – with its smooth, chic lines, the Digital IXUS i paved the way for female-orientated digital cameras.
  
  
• PowerShot G7 (2007) – this 10MP model carved out a position for high-end functionality in the compact digital camera market.
  
  
• PowerShot S5 IS (2007) – this super zoom model brought outstanding 12x zoom power to the digital compact camera market.

Canon has also led the evolution of compact digital cameras, with a number of groundbreaking technologies. DIGIC high-performance image processing continues to process extra-rich image data at high speeds. Ultra-compact lenses deliver smooth, blur-free results with built-in image stabilisation. And Canon iSAPS technology assesses shooting conditions to provide outstanding, accurate exposures.

"We are delighted to reach such a landmark number in camera production," said Mogens Jensen, Head of Canon Consumer Imaging, Europe. "Canon pledges to continue searching for new technologies, and new designs, that let everyone capture their most precious moments."

Details of the special colour variation model will be announced soon.

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